Who Are We?
MITA has been around for over 14 years and is the Malaysia's largest Inbound Tourism association , representing travel agents , tour operators, souvenirs shop retailers, bus operators, product operators and restaurants operator that handled more than1 million tourists yearly and provides more than 35,000 jobs for Malaysians.
To be a leading Tourism Association focusing in Inbound & Domestic Tourism Issues
To support Members and Malaysian Government in promoting Malaysia as an excellence Inbound & MICE Destination in Asia through promotional roadshow as well as other marketing efforts.
To communicate and take measures with various locals and international associations , corporations , private companies, local government agencies to promote in the interest of the inbound tourism trade.
To seek affiliations with registered organization in Malaysia and International in relations of inbound tourism industry.
To encourage understanding and promote networking among the inbound tourism operators as well to protect the interest of members from malpractices of the foreign tour operators.
To encourage and allow members to adhere , observe and practice high standard of integrity , quality service and ethical conducts among the members in their business dealing towards professional excellence.